WhatsApp Business app or Business Platform: which do you need?
The free app is a phone for one person. The Platform is how software, and a whole team, can answer on your number.
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Practical notes for businesses that answer customers on WhatsApp and Telegram.
How to get your WhatsApp templates approved
Marketing messages must be templates Meta approves first. A few plain rules keep yours from being rejected.
When should an AI assistant hand a chat to a person?
An assistant earns trust by knowing what it shouldn't answer. Which chats always go to your team, and how to hand over well.